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Workers spend time online shopping in the office
It appears that the growing popularity of online shopping is eating into office time.
A study by YouGov found that almost half (45 per cent) of workers polled admit to shopping online, spending an average of 22 minutes per week buying goods on the web, Computer Weekly reports.
This illustrates the willingness of consumers to increasingly shun the high street in favour of the web, and is clearly beneficial for internet marketers.
However, it also means that British businesses could lose around 28.7 million man hours over the Christmas period as people do their festive shopping on a work computer.
The survey questioned more than 2,000 employees. A separate set of figures from the Office for National Statistics (ONS) show that online retailers are on track to make more than £40 billion worth of sales this year as a whole.
Those website owners failing to capitalise by using search engine optimisation are missing a trick, because this is a truly huge audience to tap into.
Corporate Internet news posted on 19 November 2007
