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World's oldest paper goes online only
In a remarkable demonstration of the shift from traditional print media to online, the world's oldest surviving newspaper is to become available on the internet only.According to the New York Times, the Swedish publication Post ock Inrikes Tidningar (PoIT) published its last print edition at the end of December.
Having been established in the 17th century as a way of explaining to Swedish citizens where their taxes were going during the Thirty Years' War, PoIT has since fallen on hard times and now only contains announcements made by certain businesses.
The paper's new editor - and only employee - is Roland Haegglund. He told Agence France Presse, which first reported the story: "The change in format is of course a major departure, for some possible a little sad, but it is also a natural step."
Newspapers have become increasingly attracted by the revenues that can be made online. Google has signed a deal with various US publications whereby it will sell advertising space to online marketers for a fee.
Google also allows businesses of all sizes to place ads on its search engine, which is a cheap and effective way for managers to increase their profits.
By using DirectLink Ads, businesses can expect to receive at least 60 per cent of the revenue generated by online ads.
News and Public Relations news posted on 06 February 2007
