News Home > Yahoo! News
Yahoo acquires online advertising firm BlueLithium
Search giant Yahoo has agreed to acquire online advertising firm BlueLithium for around $300 million, it has emerged.
BlueLithium operates a network whereby it buys ad display spots on around 1,000 websites and sells them on to advertisers. It claims to be the fifth largest ad network in the US and the second largest in the UK, with 145 million unique visitors every month.
Its capabilities include targeting audiences based on consumer interests, and remarketing to those who have already interacted with an ad or web page.
"The combination of BlueLithium's network and Yahoo's engaged audience will provide an unprecedented buying opportunity across what we believe will be one of the world's leading online display ad networks," said Yahoo president Susan Decker.
Yahoo's purchase is the latest in a long line of IT buyouts as the major search engines attempt to gain a stronger foothold in the internet ad sector.
In July Yahoo bought the remaining equity in Right Media for $650 million, while Google bought DoubleClick for $3.1 billion in April and Microsoft snapped up aQuantive for $6 billion in May.
Use link building to improve your website's performance.
Yahoo! News posted on 05 September 2007
