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Yahoo creates brand environments
Internet giant Yahoo has taken the first steps in a plan to develop online environments for certain brands.The company is proposing around 100 such mini-sites that offer a plethora of information for products from various corners of the net.
The first is the "World of Wii", which users can access via a link on Yahoo! Games, and which provides information ranging from pictures of the new Nintendo console posted on Flickr to details about certain Wii games.
The hub is linked up to Yahoo! Answers, so that users will straightaway be able to get opinions from real consumers, while links provided by the likes of Del.icio.us are also to hand for users.
Such a unification of disparate strands of the web is a logical step for a company that has been acquiring various internet companies over the years.
Yahoo spokesman Vince Broady told ClickZ News: "This just makes it tangible – the value of having all these assets and being able to integrate them."
The step is a positive one for a company that has been struggling over the past year.
Yahoo! News posted on 01 December 2006
