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Yahoo teams up with Comcast in online advertising deal
Yahoo has teamed up with cable company Comcast to provide online display and video advertising services, as it steps up its battle with rival Google.
The latter recently purchased internet ad firm DoubleClick for more than $3 billion and Yahoo responded by announcing that it would buy Right Media.
Now the multi-year Yahoo-Comcast partnership will see Yahoo's advertising sales organisation becoming the primary Marketing channel for display and video advertising on Comcast.net.
The website is a top ten site with more than 15 million unique visitors per month. It also receives more than 80 million video viewings each month, giving an insight into the popularity of this growing medium.
"We are delighted with our new long-term strategic partnership with Yahoo," said Comcast's Amy Banse.
"Their scale, experienced sales force, advertiser relationships and industry leading display advertising capabilities will bring significant new monetization opportunities to Comcast.net.
"As Comcast continues to grow its online presence we will monetise our other online sites while driving innovative cross-platform services and creating new business models."
Internet advertising is becoming hugely important to businesses across the globe, accounting for slightly less than six per cent of total marketing spend in the first quarter of this year.
Web owners and small business wishing to take advantage themselves can use link building.
Marketing today tries to come at it from the customer viewpoint in what we're trying to accomplish," said Yahoo's Allen Olivo.
"What are our customers trying to do? It's our priority to take the advantage in new growth-emerging areas."
Separately, Yahoo announced its intention to acquire a 100 per cent share in Internet Advertising firm Right Media for $680 million.
company Advertising.com has launched a new support scheme, WonderWomen, aimed at the increasing number of women working in the online sector.
The programme will involve a mixture of traditional business learning and lifestyle education in order to build female workers' confidence. Modules will include negotiation and presentation skills, as well as personal finance and coping with stress.
Advertising.com's move is indicative of the growing online sector, which is becoming ever more valuable to online marketers.
Almost half (41 per cent) of Advertising.com's European staff are women, with the number even higher in the UK (44 per cent), demonstrating the growing number of female workers entering the market.
"The huge boom in online has seen an increase in women entering a sector that, in its infancy, was more male-dominated," said the company's strategic sales director, Carla Cotterell.
"The calibre of women in our industry today is that we expect them to reach the top, but we want to ensure that we provide the support and training they need to get there. In setting up a mentoring network, staff can meet and learn from each other as well as share experiences with younger women in the business."
Yahoo! News posted on 02 May 2007
