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Yankee Group: US online advertising to top $50bn by 2011
Analysis group Yankee Group has found that the online advertising market in the US is set to grow to more than $50 billion by 2011.This will be more than double the revenue generated in 2007, hinting at the massive potential for web marketers not just in the States but in the UK as well.
At the moment, the web makes up around 20 per cent of all media consumption in the US, yet advertisers only invest 7.5 per cent of their budget online.
There is therefore "tremendous potential" for marketplace growth, Yankee Group states.
"With internet connectivity nearly ubiquitous, online advertising growth is inevitable," said Daniel Taylor, Yankee Group senior analyst.
"And yet the internet is still a relatively new digital medium. Steady growth in online advertising will require publishers to invest extensively in new media and advertising product development."
Yankee also predicts larger online audiences in the future, the development of new kinds of online advertising, new publisher business models, and the increased growth of search Marketing before it gets smaller.
Online Advertising news posted on 24 January 2008
