<?xml version="1.0"?><rss version="2.0"><channel><title>Marketing News</title><description>Marketing News</description><link>http://www.directtrafficmedia.co.uk/News/</link><image><url>http://www.directtrafficmedia.co.uk/images/logo.gif</url><title>Marketing News</title><link>http://www.directtrafficmedia.co.uk/News/</link></image><item><title><![CDATA[Brands Both Big and Small Increase AdWords Search Spend]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/59741948990/Brands_Both_Big_and_Small_Increase_AdWords_Search_Spend_small.jpg' alt='Brands Both Big and Small Increase AdWords Search Spend' style='float:left;' />A leaked internal Google document provided interesting insight into the variety of brands that are increasing their advertising spend.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Brands_Both_Big_and_Small_Increase_AdWords_Search_Spend_59741948990.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Brands_Both_Big_and_Small_Increase_AdWords_Search_Spend_59741948990.html]]></guid><pubDate>Tue, 07 Sep 2010 10:51:36 GMT</pubDate></item><item><title><![CDATA[ASA Proposes Crackdown on Online Advertising Practices]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/49142925841/ASA_Proposes_Crackdown_on_Online_Advertising_Practices_small.jpg' alt='ASA Proposes Crackdown on Online Advertising Practices' style='float:left;' />A proposed broadening of the Advertising Standards Authority’s remit should help clarify online advertising grey areas.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/ASA_Proposes_Crackdown_on_Online_Advertising_Practices_49142925841.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/ASA_Proposes_Crackdown_on_Online_Advertising_Practices_49142925841.html]]></guid><pubDate>Wed, 01 Sep 2010 11:01:18 GMT</pubDate></item><item><title><![CDATA[Behavioural Targeting Tightens Up]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/88251520676/Behavioural_Targeting_Tightens_Up_small.jpg' alt='Behavioural Targeting Tightens Up' style='float:left;' />Surveys have suggested that more information is necessary to chart the effectiveness of behavioural targeting advertising.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Behavioural_Targeting_Tightens_Up_88251520676.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Behavioural_Targeting_Tightens_Up_88251520676.html]]></guid><pubDate>Mon, 02 Aug 2010 11:26:06 GMT</pubDate></item><item><title><![CDATA[Acting on a Hunch Lands Massive Social Success]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/973052233895/Acting_on_a_Hunch_Lands_Massive_Social_Success_small.jpg' alt='Acting on a Hunch Lands Massive Social Success' style='float:left;' />Flickr co-founder has helped make a success of online recommendation site, Hunch.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Acting_on_a_Hunch_Lands_Massive_Social_Success_973052233895.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Acting_on_a_Hunch_Lands_Massive_Social_Success_973052233895.html]]></guid><pubDate>Fri, 30 Jul 2010 11:33:24 GMT</pubDate></item><item><title><![CDATA[Volume Versus Value Discussed as Online Ads Accumulate]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/072041427199/Volume_Versus_Value_Discussed_as_Online_Ads_Accumulate_small.jpg' alt='Volume Versus Value Discussed as Online Ads Accumulate' style='float:left;' />Increased online advertising spends have been predicted in the face of growing volume of adverts being served.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Volume_Versus_Value_Discussed_as_Online_Ads_Accumulate_072041427199.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Volume_Versus_Value_Discussed_as_Online_Ads_Accumulate_072041427199.html]]></guid><pubDate>Tue, 20 Jul 2010 16:51:18 GMT</pubDate></item><item><title><![CDATA[Online Advertising Growth Worldwide Defies Economy]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/071345827993/Online_Advertising_Growth_Worldwide_Defies_Economy_small.jpg' alt='Online Advertising Growth Worldwide Defies Economy' style='float:left;' />New figures from eMarketer forecast continued expansion for online advertising around the world.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Growth_Worldwide_Defies_Economy_071345827993.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Growth_Worldwide_Defies_Economy_071345827993.html]]></guid><pubDate>Tue, 13 Jul 2010 13:39:07 GMT</pubDate></item><item><title><![CDATA[ITN Signs Iliffe News and Media as Newspaper Sites Struggle]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/17545349457/ITN_Signs_Iliffe_News_and_Media_as_Newspaper_Sites_Struggle_small.jpg' alt='ITN Signs Iliffe News and Media as Newspaper Sites Struggle' style='float:left;' />ITN has signed Iliffe News & Media as part of its Premium News Network.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/ITN_Signs_Iliffe_News_and_Media_as_Newspaper_Sites_Struggle_17545349457.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/ITN_Signs_Iliffe_News_and_Media_as_Newspaper_Sites_Struggle_17545349457.html]]></guid><pubDate>Mon, 05 Jul 2010 12:06:00 GMT</pubDate></item><item><title><![CDATA[Consumers to Opt Out of Targeted Advertising]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/362291953317/Consumers_to_Opt_Out_of_Targeted_Advertising_small.jpg' alt='Consumers to Opt Out of Targeted Advertising' style='float:left;' />Internet browsers will soon have unprecedented information on how they are targeted by advertising.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Consumers_to_Opt_Out_of_Targeted_Advertising_362291953317.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Consumers_to_Opt_Out_of_Targeted_Advertising_362291953317.html]]></guid><pubDate>Tue, 22 Jun 2010 16:22:02 GMT</pubDate></item><item><title><![CDATA[AOL, Mediabrands Partner to Reinvent Online Retail Experience]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/8621538240/AOL_Mediabrands_Partner_to_Reinvent_Online_Retail_Experience_small.jpg' alt='AOL Mediabrands Partner to Reinvent Online Retail Experience' style='float:left;' />AOL and Mediabrands have joined forces to provide advanced solutions for both retailers and online shoppers.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/AOL_Mediabrands_Partner_to_Reinvent_Online_Retail_Experience_8621538240.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/AOL_Mediabrands_Partner_to_Reinvent_Online_Retail_Experience_8621538240.html]]></guid><pubDate>Mon, 21 Jun 2010 14:53:50 GMT</pubDate></item><item><title><![CDATA[Online Advertising Growth Surprises Forecasters]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/461871530387/Online_Advertising_Growth_Surprises_Forecasters_small.jpg' alt='Online Advertising Growth Surprises Forecasters' style='float:left;' />Forecasters have revised projected online advertising spends for 2010 after a strong first quarter.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Growth_Surprises_Forecasters_461871530387.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Growth_Surprises_Forecasters_461871530387.html]]></guid><pubDate>Fri, 18 Jun 2010 13:48:06 GMT</pubDate></item><item><title><![CDATA[News Sites Claim Most Effective Online Ads]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/861692130186/News_Sites_Claim_Most_Effective_Online_Ads_small.jpg' alt='News Sites Claim Most Effective Online Ads' style='float:left;' />Online survey discovers ads on media sites produce more purchases than those on web portals and social media sites.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/News_Sites_Claim_Most_Effective_Online_Ads_861692130186.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/News_Sites_Claim_Most_Effective_Online_Ads_861692130186.html]]></guid><pubDate>Wed, 16 Jun 2010 16:04:03 GMT</pubDate></item><item><title><![CDATA[Online Advertising Second Biggest US Ad Media by 2014]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/061641450421/Online_Advertising_Second_Biggest_US_Ad_Media_by_2014_small.jpg' alt='Online Advertising Second Biggest US Ad Media by 2014' style='float:left;' />Online advertising revenues expected to overtake print media in the US in next four years.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Second_Biggest_US_Ad_Media_by_2014_061641450421.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_Second_Biggest_US_Ad_Media_by_2014_061641450421.html]]></guid><pubDate>Wed, 16 Jun 2010 10:18:19 GMT</pubDate></item><item><title><![CDATA[Visible and Targeted Online Advertising Fail in Conjunction]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/061510411255/Visible_and_Targeted_Online_Advertising_Fail_in_Conjunction_small.jpg' alt='Visible and Targeted Online Advertising Fail in Conjunction' style='float:left;' />A new study has revealed why targeted and obtrusive ads work online and how combining the two simply doesn’t work.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Visible_and_Targeted_Online_Advertising_Fail_in_Conjunction_061510411255.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Visible_and_Targeted_Online_Advertising_Fail_in_Conjunction_061510411255.html]]></guid><pubDate>Tue, 15 Jun 2010 17:19:11 GMT</pubDate></item><item><title><![CDATA[Advertisers Must Use iAd or Risk Ad Blocking on Safari 5]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/66941230864/Advertisers_Must_Use_iAd_or_Risk_Ad_Blocking_on_Safari_5_small.jpg' alt='Advertisers Must Use iAd or Risk Ad Blocking on Safari 5' style='float:left;' />Apple focuses marketers on niche iPhone and iPad audiences.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Advertisers_Must_Use_iAd_or_Risk_Ad_Blocking_on_Safari_5_66941230864.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Advertisers_Must_Use_iAd_or_Risk_Ad_Blocking_on_Safari_5_66941230864.html]]></guid><pubDate>Wed, 09 Jun 2010 10:22:30 GMT</pubDate></item><item><title><![CDATA[Sony Promote SingStar Through Online Competition]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/96834023228/Sony_Promote_SingStar_Through_Online_Competition_small.jpg' alt='Sony Promote SingStar Through Online Competition' style='float:left;' />New digital media emphasis for Sony marketing team.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Sony_Promote_SingStar_Through_Online_Competition_96834023228.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Sony_Promote_SingStar_Through_Online_Competition_96834023228.html]]></guid><pubDate>Tue, 08 Jun 2010 09:57:00 GMT</pubDate></item><item><title><![CDATA[European Online Advertising Pursues Continual Growth]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/26452511322/European_Online_Advertising_Pursues_Continual_Growth_small.jpg' alt='European Online Advertising Pursues Continual Growth' style='float:left;' />Online marketing continues to grow annually despite setbacks.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/European_Online_Advertising_Pursues_Continual_Growth_26452511322.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/European_Online_Advertising_Pursues_Continual_Growth_26452511322.html]]></guid><pubDate>Fri, 04 Jun 2010 11:27:35 GMT</pubDate></item><item><title><![CDATA[Facebook Display Ads Comparable to Microsoft and Yahoo! Combined]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/1628157290/Facebook_Display_Ads_Comparable_to_Microsoft_and_Yahoo_Combined_small.jpg' alt='Facebook Display Ads Comparable to Microsoft and Yahoo Combined' style='float:left;' />Facebook became the single biggest advertising site online for display advertising this quarter. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Facebook_Display_Ads_Comparable_to_Microsoft_and_Yahoo_Combined_1628157290.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Facebook_Display_Ads_Comparable_to_Microsoft_and_Yahoo_Combined_1628157290.html]]></guid><pubDate>Wed, 02 Jun 2010 14:06:31 GMT</pubDate></item><item><title><![CDATA[Online Privacy a Double-edged Sword]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/25284632121/Online_Privacy_a_Double-edged_Sword_small.jpg' alt='Online Privacy a Double-edged Sword' style='float:left;' />Positives and negatives taken from the issue of online privacy.  ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Privacy_a_Double-edged_Sword_25284632121.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Privacy_a_Double-edged_Sword_25284632121.html]]></guid><pubDate>Fri, 28 May 2010 10:11:49 GMT</pubDate></item><item><title><![CDATA[OFT Hold Back from Behavioural Advertising Clamp Down]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/65269453942/OFT_Hold_Back_from_Behavioural_Advertising_Clamp_Down_small.jpg' alt='OFT Hold Back from Behavioural Advertising Clamp Down' style='float:left;' />Advertisers will be able to self-regulate advertising online for the time being. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/OFT_Hold_Back_from_Behavioural_Advertising_Clamp_Down_65269453942.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/OFT_Hold_Back_from_Behavioural_Advertising_Clamp_Down_65269453942.html]]></guid><pubDate>Wed, 26 May 2010 15:08:25 GMT</pubDate></item><item><title><![CDATA[Bravissimo Gain Support from Online Advertising]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/152462729742/Bravissimo_Gain_Support_from_Online_Advertising_small.jpg' alt='Bravissimo Gain Support from Online Advertising' style='float:left;' />Lingerie company uses online advertising to promote new range. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Bravissimo_Gain_Support_from_Online_Advertising_152462729742.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Bravissimo_Gain_Support_from_Online_Advertising_152462729742.html]]></guid><pubDate>Mon, 24 May 2010 12:38:28 GMT</pubDate></item><item><title><![CDATA[Edgy Advertising Pushes Paddy Power Controversy]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/25208184835/Edgy_Advertising_Pushes_Paddy_Power_Controversy_small.jpg' alt='Edgy Advertising Pushes Paddy Power Controversy' style='float:left;' />New “different” ad has angered some viewers for apparent cruelty to cats. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Edgy_Advertising_Pushes_Paddy_Power_Controversy_25208184835.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Edgy_Advertising_Pushes_Paddy_Power_Controversy_25208184835.html]]></guid><pubDate>Thu, 20 May 2010 14:25:13 GMT</pubDate></item><item><title><![CDATA[Alcohol Industry Attacked for Advertising Sophistication]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/451933426438/Alcohol_Industry_Attacked_for_Advertising_Sophistication_small.jpg' alt='Alcohol Industry Attacked for Advertising Sophistication' style='float:left;' />Call for FTC to review advertising practices from the alcohol industry.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Alcohol_Industry_Attacked_for_Advertising_Sophistication_451933426438.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Alcohol_Industry_Attacked_for_Advertising_Sophistication_451933426438.html]]></guid><pubDate>Wed, 19 May 2010 09:42:38 GMT</pubDate></item><item><title><![CDATA[Sina Advertising Revenues Ahead of Estimates]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/7518121136980/Sina_Advertising_Revenues_Ahead_of_Estimates_small.jpg' alt='Sina Advertising Revenues Ahead of Estimates' style='float:left;' />Chinese online advertising improves over the first quarter of 2010.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Sina_Advertising_Revenues_Ahead_of_Estimates_7518121136980.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Sina_Advertising_Revenues_Ahead_of_Estimates_7518121136980.html]]></guid><pubDate>Tue, 18 May 2010 18:18:43 GMT</pubDate></item><item><title><![CDATA[US Sees 1 Trillion Display Ads in First Quarter 2010]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/451454439771/US_Sees_1_Trillion_Display_Ads_in_First_Quarter_2010_small.jpg' alt='US Sees 1 Trillion Display Ads in First Quarter 2010' style='float:left;' />Growth in display advertising online tops 1 trillion benchmark.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/US_Sees_1_Trillion_Display_Ads_in_First_Quarter_2010_451454439771.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/US_Sees_1_Trillion_Display_Ads_in_First_Quarter_2010_451454439771.html]]></guid><pubDate>Fri, 14 May 2010 11:48:42 GMT</pubDate></item><item><title><![CDATA[Online Advertising in Australia Reports Q1 Growth]]></title><description><![CDATA[<img border='0' name='ThumbImage' id='ThumbImage' src='http://www.directtrafficmedia.co.uk/News/Images/1512538394/Online_Advertising_in_Australia_Reports_Q1_Growth_small.jpg' alt='Online Advertising in Australia Reports Q1 Growth' style='float:left;' />Online ad market grows by 17 per cent in opening quarter.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_in_Australia_Reports_Q1_Growth_1512538394.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Online_Advertising_in_Australia_Reports_Q1_Growth_1512538394.html]]></guid><pubDate>Wed, 12 May 2010 11:06:08 GMT</pubDate></item></channel></rss>