Online Reputation Management
Reputation Management Basics
Direct Traffic Media is ideally positioned to monitor and improve the online reputations of our clients. Our automated tracking and search engine optimisation services enable us to monitor our clients' sites actively and to be proactive in promoting positive news and blog postings above negative ones.
Reputation Management Alerts
By monitoring and setting up alerts for a client's keywords and company name we are able to monitor new postings on blogs and news related sites.
Online Reputation Management Services
Active steps can be taken if required to promote positive news and to remove or bury negative postings. Our Account Management, Public Relations and Keyword Promotion services work together to enable us to dominate the first few pages of the search engines with positive news. The key is in actively managing the client's reputation on the internet in such a way that negative news is dealt with in a timely fashion and to ensure that good news far outweigh the negatives.
The DTM Approach
Controlling your space and promoting key messages around your brand requires a multi-faceted approach. Consumers use the web to make informed decisions about companies, products and services. If a search relating to your brand throws up adverse listings, it will damage your brand.
SEO & Marketing News 
Apple Predicts Speedy Success for Ping Prospects
Apple creator Steve Jobs has announced the launch of a new music-based social network called Ping.
ASA Proposes Crackdown on Online Advertising Practices
A proposed broadening of the Advertising Standards Authority’s remit should help clarify online advertising grey areas.
Thumbs Up as Over-50s Like Facebook and Twitter
Participation of people over 50 years old in social media networking has increased hugely over the last year.
Google Creates Dedicated Real-time Search Engine
Google has launched a stand-alone real-time search engine service for up-to-the-second social search results.
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Direct Traffic has consistently improved our search engine rankings; our web business has increased over 450%.
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