Pay Per Click Online Advertising


Gain more potential internet customers ‘instantly’!

PPC marketing accounts for about 40% of search engine traffic, on average, and there are currently hundreds of millions of Google searches per day. It all adds up – if you don’t want to be a big fat zero on the internet, then join us and become the one in a million that your customers visit.
DTM use market leading bid management software and fully qualified Google ‘AdWords’ professionals to deliver outstanding results for your paid search campaign.

What is Pay Per Click (PPC)?

The majority of search engines (i.e. Google, Yahoo!, and MSN) sell premium listings or sponsored links, usually the first few results, by cost per click.
With Pay Per Click managed by Direct Traffic Media you can reach more customers, quicker. You will be able to reach your desired market place and customers with precision, and control how much you are willing to pay for your campaign.
The bottom line is a tried and tested method which achieves a high return on investment for your advertising budget.
Direct Traffic Media specialises in Pay Per Click advertising, either as a stand-alone campaign or as part of an overall mixed-media online campaign aligned with our natural search techniques.
Pay Per Click search engines and services that your listings can appear on include: Google AdWords, Yahoo! Search Marketing (which now includes Overture), Microsoft adCenter, Ask, AltaVista, Lycos, LookSmart, NexTag, TripAdvisor, MIVA, AOL, and many more.

Why does Pay Per Click work so well?

Pay Per Click listings work because they put your company directly in front of customers looking for your products or services. This benefits both them and you.
When a potential customer arrives at your website, they have already searched for products or services you offer. This already makes them a pre-qualified lead with a higher chance of them purchasing your products or services. Being able to see and find you first may mean that they are more inclined to return to you for repeat business.

What does DTM actually do?



  • Create, performance manage and review successful online marketing strategies
  • Specialise in increasing sales and sales conversion rates while reducing online costs
  • Provide free web traffic analysis and assist you to improve your sales performance
  • Implement our tracking system to monitor your PPC activity
  • Optimise your PPC campaign within the full DMO™ framework including natural search for a fully optimised online advertising campaign
  • Research the industry sector relevant to your campaign
  • Create accounts with the search engines
  • Produce a comprehensive list of relevant keywords
  • Write creative ad text for each keyword
  • Optimise each keyword against ROI
  • Manage bids on all search terms
  • Provide brand protection and monitoring
  • Provide options for click fraud detection services
  • Provide detailed reporting including ROI and CPA
  • Provide full accountability and measurable return on investment
  • Help you to gain high conversion rate from click through to sale
 

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