• keyword promotion
• search engine optimisation
• pay per click
• pay for performance
• viral marketing
• social media optimisation

Pay Per Click Online Advertising

Gain more potential internet customers ‘instantly’!

PPC marketing accounts for about 40% of search engine traffic, on average, and there are currently hundreds of millions of Google searches per day. It all adds up – if you don’t want to be a big fat zero on the internet, then join us and become the one in a million that your customers visit.

DTM uses market leading bid management software and fully qualified Google Adwords professionals to deliver outstanding results for your paid search campaign.

What is Pay Per Click (PPC)?

The majority of search engines (i.e. Google, Yahoo!, and MSN) sell premium listings or sponsored links, usually the first few results, by cost per click.

With Pay Per Click managed by Direct Traffic you can reach more customers, quicker. You will be able to reach your desired market place and customers with precision, and control how much you are willing to pay for your campaign.

The bottom line is a tried and tested method which achieves a high return on investment for your advertising budget.

Direct Traffic Media specialises in Pay Per Click advertising, either as a stand-alone campaign or as part of an overall mixed-media online campaign aligned with our natural search techniques.

Pay Per Click search engines and services that your listings can appear on include: Google AdWords, Yahoo! Search Marketing (which now includes Overture), Microsoft adCenter, Ask, AltaVista, Lycos, LookSmart, NexTag, TripAdvisor, Miva, AOL and many more.

Why does Pay Per Click work so well?

Pay Per Click listings work because they put your company directly in front of customers looking for your products or services. This benefits both them and you.

When a potential customer arrives at your website, they have already searched for products or services you offer. This already makes them a pre-qualified lead with a higher chance of them purchasing your products or services. Being able to see and find you first may mean that they are more inclined to return to you for repeat business.

The DTM Approach to PPC

At DTM the buck stops in best practice Pay Per Click management with return on investment (ROI). Paid search represents the fastest route to market of any online advertising medium. You also gain the added benefit of being able to test your website quickly, determine your conversion rates, test your messaging and trial any promotional offers with your customers. Additionally you can understand demand for a product or service rapidly, identify key online competitors and pinpoint vitally important price points. Our Agency 2.0 approach applies more hands-on account time, ensuring a closer understanding of our clients’ business. We believe that this is the only way to get the results that e-commerce and marketing managers demand. That's how we buck the trend and beat the odds in Pay Per Click management.

Just ask our small team of 5 Pay Per Click consultants, all certified by Google, led by one ex-Google paid search engineer, two former client-side 'passionistas', and two home-grown talents – we take the time to get the results for those who are lucky enough to qualify for this level of service. We truly manage our campaigns, not just monitor them.

Our campaigns start with excellent structure – detailed click attribution and appreciation of your conversion cycle that goes beyond keyword analysis and into keyword performance and ongoing keyword refinement. Our test, test and test again attitude sees the best click-through rates (CTR) and ad performance that only heavily resourced in-house accounts can aim to boast.

We charge simply based on the time involved and the results achieved. Our team becomes yours, and typically they sit next to your social, SEO and copy teams enabling us to identify and report on important synergies between channels, further enhancing your campaigns.

What can you expect from DTM?

• Create, performance manage and review successful online marketing strategies
• Specialise in increasing sales and sales conversion rates while reducing online costs
• Provide free web traffic analysis and assist you to improve your sales performance
• Implement our tracking system to monitor your PPC activity
• Optimise your PPC campaign within the full DMO™ framework including natural search for a fully optimised online advertising campaign
• Research the industry sector relevant to your campaign
• Create accounts with the search engines
• Produce a comprehensive list of relevant keywords
• Write creative ad text for each keyword
• Optimise each keyword against ROI
• Manage bids on all search terms
• Provide brand protection and monitoring
• Provide options for click fraud detection services
• Provide detailed reporting including ROI and CPA
• Provide full accountability and measurable return on investment
• Help you to gain high conversion rate from click through to sale