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Viral Marketing Viral Marketing Campaigns We help our clients identify and implement opportunities for viral marketing campaigns. Viral marketing has a massive potential in terms of captivating user imagination and can be a powerful brand exercise for advertisers. The viral campaign can take many forms and is most successful if it is closely tied to a company's product and known brand messages. Viral marketing campaigns have the additional effect of targeted link baiting as infected users spread the news via social networks, blogs, and news releases. Viral Campaign Identification Direct Traffic Media's experience and know how in the user behaviour, natural search, search engine optimisation and in particular our viral marketing passion places us in the unique position to conceptualise viral campaigns for our clients and to work with them to successfully implement, seed, and spread the "viral infection" to their user base. As we are always on the lookout for ways to do link baiting, we will often identify viral opportunities for our clients. Viral Marketing Implementation Although viral campaigns take many forms and may be implemented in different ways, the basics are always the same; advertisers want to reach as many interested people as possible to impress their brand message and ultimately to sell the product. We are able to implement viral campaigns that are able to grow naturally through word of mouth and to make sure that all elements are in place in terms of search. Authenticity of Viral Campaigns It is vitally important that the viral campaign is unique and believable and therefore must fit in with the company's brand and product range. A very effective campaign that fits in with a company brand message is the Guinness 'Tipping' viral campaign where the brand message, "Good things come to those who wait," is central to the online game that is sufficiently difficult so that players will take hours to complete the full game. The viral campaign dovetails with a major television advert with winners receiving a significant reward after the "wait". The campaign successfully builds on the Guinness slogan that "it takes 119.5 seconds to pour the perfect pint".

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