Viral Marketing
Viral Marketing Campaigns
We help our clients identify and implement opportunities for Viral Marketing Campaigns. Viral marketing has a massive potential in terms of captivating user imagination and can be a powerful brand exercise for advertisers. The viral campaign can take many forms and is most successful if it is closely tied to a company's product and known brand messages. Viral marketing campaigns have the additional effect of targeted link baiting as infected users spread the news via social networks, blogs and news releases.
Viral Campaign Identification
Direct Traffic Media's experience and know how in the user behaviour, natural search, search engine optimisation and in particular our viral marketing passion places us in the unique position to conceptualise viral campaigns for our clients and to work with them to successfully implement, seed and spread the "viral infection" to their user base. As we are always on the lookout for ways to do link baiting, we will often identify viral opportunities for our clients.
Viral Marketing Implementation
Although viral campaigns take many forms and may be implemented in different ways the basics are always the same; advertisers want to reach as many interested people as possible to impress their brand message and ultimately to sell the product to. We are able to implement viral campaigns that are able to grow naturally through word of mouth and to make sure that all elements are in place in terms of search.
Authenticity of Viral Campaigns
It is vitally important that the viral campaign is unique and believable and therefore must fit in with the company's brand and product range.
A very effective campaign that fits in with a company brand message is the Guinness Tipping Viral Campaign where the brand message "Good things come to those who wait" is central to the online game that is sufficiently difficult so that players will take hours to complete the full game. The viral campaign has also been timed to coincide with a major television event with winners receiving a significant reward after the "wait". The campaign successfully builds on the Guinness slogan that "it takes 119.5 seconds to pour the perfect pint".
SEO & Marketing News 
Shorter Shelf Life for Viral Content as Competition Grows
Viral marketing videos created by brands are facing increased competition for long-term popularity.
Threshers offers viral discount once more
Threshers is issuing another 40 per cent discount voucher, following a successful viral campaign last year.
DIY Chain Goes Viral with Online Discount Voucher
DIY chain – B&Q – expects a boost to sales with its newest marketing tool.
Viral marketing could be future of advertising
Viral marketing can be valuable but is difficult to get right.
Let's get in touch!
Finding a strong partner with the depth of skills and a track record for delivering results is not as easy as it sounds. We researched the market extensively and scientifically before choosing to work with DTM who have consistently exceeded our own expectations in terms of delivery. Making the correct scientific choice based on actual results and factual data has been central to the success of this initiative.
Mortgage Broker
