The Obama Administration has made a proposal that is designed to foster trust between online business and their customers, as well as giving the average netizen greater control over their online data.
Online privacy is the political hot potato that has been bouncing around the halls of the White House for some time now. The twin factors of unscrupulous business and general user apathy when it comes to reading lengthy terms and conditions forms has led to a worrying trend of personal data being sold to the highest bidder.
Yesterday’s proposal, endorsed by the online world’s biggest players such as Google, Microsoft, Yahoo and AOL, has the expressed purpose of trying to eliminate or at least curtail these damaging business practices and afford the internet user with a measure of protection.
Here are the 6 areas of data management that the Privacy bill of Rights blueprint wants to tackle:
(Sourced from the White House official website)
- Transparency: Consumers have a right to easily understandable information about privacy and security practices.
- Respect for Context: Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
- Security: Consumers have a right to secure and responsible handling of personal data.
- Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
- Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
- Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.